Swiss company Lucrin is celebrating 20 years of offering luxury leathergoods under its own brand name this year and, to celebrate has taken “personalisation” further than ever.

A long-time supplier of high-end full-grain leather wallets and other small leathergoods to big-name brands, the Geneva-based added a direct-to-consumer segment in 1994.

Twenty years on, Lucrin has around 1,000 articles in its catalogue and a tradition it has built up of allowing customers all over the world to specify the type of leather, the colour, the thread, lettering and so on that they want will continue.

Now, however, the company has invited customers to send it their own sketches of computer and phone cases or any similar products of their own design. Its expert team will quickly judge whether the design is “feasible”, either from a manufacturing point of view or from the perspective of copyright.

If Lucrin thinks the idea will work and the buyer wants to go ahead, the product will move from the client’s imagination to reality.