Photo by Wang Juan

In order to comprehensively promote the high-end positioning of leather, enhance consumer recognition of leather and its products, establish a new image for the leather industry, and facilitate market expansion, the "Initiative on Vigorously Promoting Leather" was unveiled at the 2024 Annual Meeting of China Tanners Commission of CLIA.

The initiative calls on the entire leather industry chain to jointly engage in leather promotion activities.

1.Internalize the promotion of leather as the responsibility and obligation of the entire leather industry chain, and externalize it into collaborative efforts from upstream and downstream enterprises in leather promotion.

2.Coordinate with CLIA to integrate domestic and foreign upstream and downstream resources within the industry, establish a long-term mechanism for promoting leather, strengthen communication capabilities constructions, and continuously and effectively advance leather promotion efforts.

3.Actively maintain the value and fashionable, high-end image of leather, guaranteeing uninterrupted investments needed for high-quality development.

This initiative has been greatly recognized throughout the industry, which will prompt active participation from all stakeholders, ultimately enabling consumers to better understand and purchase leather products.

This article has been translated from the original Chinese by Zhang Yajie.