The Micro Video Public Competition of Leather & Fur My Attitude 2023 came to an end successfully on November 19, 2023, the competition was sponsored by CLIA, Rayli Magazine, Xingye Leather Technology and co-organized by IFTF, Hongxing Automotive Leather, Hebei Wuji Leather Green Circular Economy Industrial Innovation Base, Hebei Leather Technology Innovation Strategic Alliance.

Since it was launched on July 5, 2023, a total of 168 entries have been submitted by participants from all walks of life across the country, as well as from universities and enterprises. The videos were post on website that attracted over 1.29 million visitors, and more than 790,000 visitors took part in the online voting. Soon afterwards the judge panel selected 19 finalists from social and college groups.

The final results were publicized on CLIA website and Wechat on November 17-19, 2023 for social supervision, and on November 20 the winners was officially announced, and there are two winners of first prizes for each group, three second prizes winners for each group, 5 third prize winners and 10 finalists for each group.

In addition the colleges and universities performed well in the organization of the competition were awarded the "Best Organization Award". The awarding ceremony of the competition will be held on December 8 during the annual meeting of the Shoemaking Material and Machine Committee of CLIA and the Digital Innovation Summit of China Footwear and Bag Industry. Some judges and winners will be invited to attend the awarding ceremony.

Furthermore the exchange meeting will also be hold on December 9, the representatives of the prize winners, judges and advisors will participate in the exchange through a combination of online and offline, to share their experiences and feelings of participating in the competition.