Reebok's US operations face workforce reductions as part of a strategic footwear restructuring, according to media reports.

Sparc Group, the entity managing Reebok’s US business and a joint venture involving Authentic Brands Group, Simon Property Group, and Shein, has confirmed layoffs tied to the transition.

The restructuring includes transferring certain Reebok footwear licenses to other partners, enabling Sparc to concentrate on the brand’s apparel segment. This shift has led to workforce adjustments to address scalability challenges and eliminate overlapping roles.

Specific details regarding the number of affected employees or divisions were not disclosed. Since Authentic Brands Group acquired Reebok in 2021, the company has adopted a licensing-focused operating model to support global expansion. Sparc Group was subsequently appointed to oversee Reebok’s operations in the US.

image - Reebok X OBEY