RM Williams, the Australian bootmaker, is expanding its presence in the UK, aiming to strengthen its global footprint.

The company first entered the UK market in 1989, and recent store openings in Buckinghamshire, along with planned launches in Cambridge, mark its efforts to increase visibility in the UK market. The brand’s products will also be featured in leading UK department stores, including Selfridges and Harrods, starting this month.

This expansion has also strengthened RM Williams’ ties with retailers in the country, aligning with its broader strategy to grow internationally and capitalise on market trends that favour high-quality, handcrafted goods.

The move into the UK represents a significant development in the company’s history, as it seeks to broaden its customer base and establish a stronger presence outside Australia.