CV

Mr. Florian Beranek, 48, Austrian, is UNIDO Senior Advisor on CSR - ASEAN and was leading a 4 year EU - UNIDO CSR project focusing on the textile and footwear industry in Vietnam from 2009 to 2013. Before he worked as a CSR Consultant as senior partner of The CSR Company GmbH, Austria. Based on an overall business administration background (Kitzbuehel Academy of Commerce) and a long term experience in communication he today is specialized in ISO 26000, stakeholder analysis/communication, supply chain compliance, CSR strategy development and training. He is accredited member of the CSR-Experts Group of the Austrian Chamber of Commerce, UNIDO certified CSR-Reap Consultant and SAI-certified SA8000 auditor. He is currently also leading the development of UNIDO reap26 an innovative tool for integrated CSR based on ISO26000.

ABSTRACT

CSR – Corporate Social Responsibility was and partly still remains to be seen as an add-on, a kind of “nice to have” and mostly charity-like approach for businesses to improve their surficial image in the public. However, today’s buyers’ expectations are changing dramatically driven by easy access to information and the subsequently growing comparability of goods and services. Whereas price is a rather easy determinable factor, the term quality gets more complex the deeper one looks into it. So what is the “DNA of Quality” and how it evolves? And further on, how does it influence the scope of business compliance? Integrated CSR could become the key for success. Once having the holistic approach internalized and the multidimensional nature of CSR and Compliance understood let’s go on a journey! Let’s follow the vivid life of a simple pair of nice leather shoe – from cradle to grave. We will have a look at raw materials, transport, workplaces, marketing-strategies, disposal, retail etc. You will be surprised how many impacts and responsibilities we discover which finally bear great opportunities to become more competitive and successful as a credible company.

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