CV

Holding a PhD in communication studies from the People's University of China School ofJournalism, Tao ZHANG held several managing positions in Chinese Groups (CCTV, Lenovo Group,Wanda Group) before joining Anta group as Group Vice President and General Manager ofBeijing Branch in 2008. He has accumulated a wealth of hands-on experience in the field of brandmanagement, public relations, corporate strategy, project management, marketing, research andmanagement consulting. Mr. Zhang also published dozens of Management columns in variousjournals and newspapers (Finance, Chinese entrepreneurs, 21st Century Business Herald,Economic Observer, etc.)

ABSTRACT

Anta has been committed to being a outstanding company and produces the best products. Atthe same time, Anta offers more benefits for its employees and creates the most value for thesociety.“ Keep Moving”-- the slogan of Anta has public-good. As Shizhong Ding who is the chairman andCEO of Anta said: Our belief is constantly strive for excellence. The core value of Anta is "Brand,innovation, focus and integrity". Anta will be a brand cross the century, therefore, Ourresponsibility and concept are honesty, integrity, appreciation and undertake socialresponsibility.In order to return to the society, Anta provided support for basketball, table tennis and volleyballsports events and established more than one hundred “Anta Hope sports room” and “Anta Hopelibrary” in China in the past ten years. At the same time, Anta funded hundreds of poor universitystudents, and provided more than 80,000 jobs for the community

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