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    Puma's focus on desirability pays off

    Puma's focus on desirability pays off

    2024-11-08

    Source:https://footwearbiz.com/

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    Puma's focus on desirability pays off

    Germany-based sportswear brand Puma has reported a 5% increase in third-quarter revenues to €2.4 billion, with sales driven by growth in footwear.

    Sales in the Americas region increased by 11% to €872.2 million; the Asia-Pacific region recorded sales growth of 3% to €430.4 million, while European sales grew 0.4%.

    Footwear sales grew 4% to €3.5 billion and apparel grew by 1.9% to €2 billion. Accessories decreased by 1.8% to €931.7 million.

    Arne Freundt, Puma’s CEO, said: “I'm pleased with the progress on our brand elevation journey as we are building the foundation for accelerated and sustainable growth.

    “We know this takes time, but we have made strong strides in enhancing our brand equity and desirability, stepping up our performance business, and building up consumer relevance in the Sportstyle Prime market. Our new Speedcat Go-to-Market Strategy is performing very well and I am excited about the commercial launch of the Speedcat in a few weeks. I am also pleased that our wholesale business has returned to growth.”

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