The first Foot Locker store will open on October 19, at Select City Walk in New Delhi, featuring the brand's Reimagined concept to enhance the shopping experience.

Alongside the physical store, Nykaa Fashion has launched a dedicated Foot Locker website and a Shop-in-Shop feature on its platforms, offering the FLX(TRA) rewards program to customers.

Peter Scaturro, Senior Vice President of Strategic Planning & Growth at Foot Locker, noted that the launch represents a significant milestone in the company’s global expansion, capitalising on India’s vibrant sneaker culture.

Nissan Joseph, CEO of Metro Brands Ltd, emphasised the partnership's potential to shape sneaker culture in India, while Adwaita Nayar, Co-Founder of Nykaa, highlighted the growing interest in sneakers in the region and the aim to provide a seamless shopping experience.

The launch reflects increasing consumer interest in sneaker culture and athleisure wear in India.